Posted by Admin | July 31st, 2014

Even in tough economic times, local nonprofits can often achieve improved results by taking a few hints from professional public relations and advertising experts. Here are three basic tips for successful fundraising that can reap significant rewards in the financial arena:

  • Target the most likely audience for your promotional campaigns. This includes your previous donors, individuals likely to be sympathetic to your cause and local philanthropists.
  • Offer some incentive for participation. Bumper stickers, mugs and inexpensive gadgets can provide potential donors with a reason to give.
  • Build name recognition with a carefully designed logo that appears on all your promotional material.

These strategies can help nonprofits achieve greater saturation and increased donations in the competitive local marketplace.